How to Promote Your Plumbing Business Online

A plumbing business gets extremely busy – from running daily operations to going on location and servicing different customers. In today’s post, we’ll share some helpful tips to promote your plumbing business online.

Plumbing business owners don’t always have time to utilize the internet when promoting their name. Thus, hiring the services of a professional online marketing company is usually the best course of action. However, it’s always good to have a basic understanding of the digital marketing landscape as you delve into it.

Referral Marketing Can Help Your Plumbing Business

This approach can leverage your current customers to get new ones. Here are some best practices on plumbing customer referral marketing programs.

Always Provide Remarkable Customer Service

Your customers will refer (or not) your business based on how they were treated as a customer, the service they received, and how their issues were handled. A positive experience will encourage your customers to recommend your business to their friends and family.

Some essential parts of exceptional customer service include promptness, punctuality, going above and beyond what customers expect you to, making sure you have clear and transparent communication, and cleaning up and organizing the site after the job.

Unlock the Power of Social Media to Boost Your Plumbing Business

Mostly everyone nowadays is on social media. It’s no wonder many businesses utilize it for their referral marketing programs. Use social media to ask your current customers for referrals.

Social media sites are not just online places that people aimlessly browse or keep up with friends and family. Proper social media marketing may take time and effort, but the rewards are worth it.

In fact, up to 75 percent of consumers expect businesses to have an excellent social media presence. It elevates their trust in a brand that knows how to present themselves on social media platforms.

Your plumbing business can greatly benefit from utilizing social media to promote your name.

You can work with a social media marketing company to put out Facebook or Instagram ads for you. You’d want to focus on those two sites since they are the more popular ones today.

It’s not enough to simply post social media updates on your business profile page.

There are strategies and techniques in place for you to properly leverage these platforms and get customers.

Encourage Reviews

Most customers don’t go out of their way to post a review online – unless they get an extremely negative or positive experience. It’s the regular, satisfied customers that you want to encourage to share their experience online.

Here are some ways you can ask customers to review you.

  • Ask politely and professionally.
  • Remind them on review sites (Yelp, Yellow Pages, Google) or social media.
  • Ask them to post a review on Google Maps. This will help your online search engine rankings.

Involvement in the Community

Participating in local community events is a fantastic way to get your brand out there. Not everyone is going to be looking for a plumbing business every day. However, by getting your company involved in regular community events, you’re making sure that the local public will remember your name.

Email Marketing

This type of marketing is still one of the most highly effective ways to promote your products and services consistently.

Since the recipients of your email newsletters have initially opted in to receive emails from your business, it shows that they have an interest in you.

Sending out consistent email newsletters is one of the most cost-effective ways to make sure your brand is in the minds of your clientele. However, there’s a balance. You wouldn’t want to send too many that they choose to unsubscribe from the email list.

Video Marketing

This type of marketing is one of the emerging trends in promoting a plumbing business – or any kind of business for that matter – and this marketing strategy is here to stay.

Video marketing is a trend that can help your plumbing business get more customers.

An average internet user spends about 10-15 hours every week watching online video content. Spending on video content for your plumbing business would be a wise investment.

Youtube is the prime source for publishing videos. Several factors will affect the cost of video marketing, but it shouldn’t be as expensive compared to putting up a billboard in your town.

Consult with a trusted online marketing company to know how much advertising dollars should go into your video marketing ventures.

What to Remember During Water Heater Installation

Connecting your new water heater is only a fairly difficult task. The important ideas to remember are to take the actions in their proper order and to know that you are facing both water and power issues. Rather than overlooking the instructions, read them, avoid making assumptions, and, when in doubt, do not wait to call an expert. With that said, this guide features traditional water heater installation issues to be aware of.

Disruption from Power Source Must be Near and Lockable

For your safety, the first concern must be to deal with power. When operating on an electric water heater, you must have a way to guarantee the power stays off for the duration of the work being conducted. When the breaker panel is near the water heater, then utilizing the water heater circuit breaker is enough to finish this.

But, if the panel is not in view, you require to have a breaker, a disconnect switch, or a pull-disconnect box situated near the unit. Outside of those possibilities, you still can ensure the power shut off by utilizing a locking device that you can place right onto the water heater breaker switch placed in the central panel.

Protect Electrical Cords in Conduit

As old-fashioned systems give way to modern tried-and-true methods, you do not usually see a cord and plug to a nearby wall box within sight of the water heater anymore. But, if this is how your unit is attached, be certain to preserve your cord inside the usual flexible electrical conduit. For units that are connected in a separate chamber or an attic, this is not required.

There are a lot of things to consider during water heater installation.

Accessibility is Necessary

Out of sight does keep things out of mind, and this is no less accurate when it’s about water heaters. The lifespan of water heaters is about ten years, give or take. You should anticipate requiring to obtain the unit at some point. Even tankless models require maintenance at some point.

So, if it is housed in the loft, there should be decent ways in the form of a hard floor at least twenty four inches wide that runs to a thirty-inch square platform in front of the unit, not more than twenty feet from the hatch of the loft. At this opening, you have to need to have a switch to the water heater with a light source near the unit connected to a plug.

With Gas, Location is Everything

Except your gas water heater is housed in a dedicated place, it must never be locked. Housing a gas water heater in a bedroom, storage room, bathroom, or individual closets raises the danger of carbon monoxide poisoning.

Specific enclosures have thick weatherstripping with a self-closing door and combustion air from an external source. One would expect several things to go without saying, but it is shocking how, with gas, it bears repeating that flammables require a small clearance. You require at least six inches from a single-wall alloy vent or one inch for Type B double-wall.

Leaks are Very Rare with New Water Heater Installation

Since you are working with connections at both the cold-water inlet and the hot-water outlet, these are the apparent culprits for water leaks or drips. Sometimes leaks are connected with the connection around the Temperature and Relief Valve, or TPR, which can be repaired or tightened.

Checking the Power

A multimeter and circuit tester are useful if you want to check the power. You must take care to turn off the breaker when you reach the panel on the unit under the insulation and the cover.

The supply wires are normally the top two wires but examine your manual for assurance. Reconnect the breaker to check for voltage. Most household water heaters run on 220/240 volts. If it is not making the precise energy, this could be a problem with your home’s installation and a great time to get an expert electrician.

These are not all of the problems that you must be careful of when fitting a water heater. When placed inappropriately, there is potential for severe explosions, electrical shock because of flooding and the probability of contaminated water.

During water heater installation, you should confirm that the unit is giving out hot water.

Be ready to get the needed building permit and final municipal inspection after fitting a new water heater in your residence to satisfy current security standards. There must be no short-cuts in the water heater installation.